Sustainable immersion cooling technology provider Asperitas announces changes to their commercial leadership in next step of scale-up plan role out

Immersion cooling specialist Asperitas is preparing for their commercial leadership transition following major milestone with new strategic investor, entering a new phase for immersion cooling.

‍Part of the original core team of Asperitas, Maikel Bouricius will now take over from Peter Uelen, who had joined the management team for an interim period in 2020 as Chief Commercial Officer. This was part of the Asperitas scale-up project, with Peter on board to further structure and develop the team members. Moving forward, Peter will remain involved as an advisor to the Management Team. A crucial member of the Management Team since 2017, Maikel firstly led the marketing department, latterly leading the business development activities. Knowing the innovative company from inside out, Maikel has been key to the implementation of several milestones for Asperitas since its introduction to the market. Maikel has driven the partnership with Shell for immersion cooling, helping them to earn their status as one of the leaders in immersion cooling fluids.

Speaking of the leadership transition, Rolf Brink, Asperitas Founder commented: “I am excited for Asperitas to enter this next phase and I’m proud of what has been achieved with the new strategic investor. Peter’s stellar contributions have been key to our scale-up, ensuring the team is prepared for the year ahead. I have seen the Commercial team go from strength to strength and I am confident it will continue to flourish over the next year, with 2022 bringing new and exciting challenges that Maikel will lead with absolute vigour.”

Peter, alongside Maikel, has added supporting partners to the Asperitas ecosystem and has contributed to the success of the recent investment round. The new strategic investor is set to spearhead the company’s next step for immersion cooling, where early adopters are now being clear about their requirements and demand. Moving forward, a particular focus of the commercial leadership will be driving product innovation.

“We are now at the stage to focus on product innovation,” explains Maikel “For the last 12 years, my career has developed around sustainability and innovation for the datacentre industry and its users. With that experience, the expectation is to bring additional value in the next phase of the company.”

Asperitas is set to have even more substantial growth within the company over the coming year. To help shape the future of sustainable datacentres now, the award-winning company is continuing to seek individuals with various skillsets to become key members of the Asperitas story.

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Notes for editors
For more information, please contact:

‍Emilia Coverdale, Marketing Project Manager+31611465021
‍emilia.coverdale@asperitas.com

‍About Asperitas

‍Asperitas is a Dutch clean and high-tech scale-up with an HQ in Amsterdam, The Netherlands. The company has developed and marketed Immersed Computing^®, a technology based on immersion liquid cooling to enable datacentres to function in a sustainable manner, even for the most demanding users and environments. In 2018, Asperitas won the international New Energy Challenge competition organised by Shell, Rockstart and YES!Delft. In May 2020, the World Economic Forum published a paper on Transformational Energy Innovations of the last 10 years, selecting Asperitas technology as the only datacentre energy efficiency solution in their ground-breaking paper.